About us

About ShopBuild

Ecommerce advice shaped by actually running online stores.

ShopBuild was created by Jose Garcia to give Australian ecommerce businesses practical support across Shopify, ecommerce SEO, Google Ads, Meta Ads, content, conversion and day-to-day store growth.

Book Free Ecommerce Fit Check Meet Jose
Australian ecommerce focus Practical advice for Australian online businesses.
Hands-on operator Experience beyond consulting and theoretical recommendations.
Multiple ecommerce categories Experience across fragrance, gifting, skincare, camera gear and more.
Clear recommendations Diagnose the issue before committing to implementation.
Jose Garcia, founder and ecommerce consultant at ShopBuild
Jose Garcia Founder of ShopBuild, ecommerce operator, Shopify store owner, digital marketer and business consultant.
Meet the founder

Hi, I'm Jose Garcia.

I created ShopBuild because ecommerce advice is more useful when it comes from someone who also deals with the realities of running online stores.

I own and operate Shopify businesses and work directly across product catalogues, collections, SEO, Google Ads, Meta Ads, email marketing, promotions, supplier management, fulfilment, customer service and conversion optimisation.

That means I understand the difference between an idea that sounds good in a strategy document and something that has to work with a real advertising budget, real customers, real suppliers and real operational constraints.

Shopify Store Owner Ecommerce Operator Google Ads Ecommerce SEO Digital Marketing Business & Logistics

Business and marketing background

I hold a Bachelor of Business and am completing an MBA in Marketing at the Australian Institute of Business. I have also completed Google's Digital Marketing and Ecommerce Certificate.

My professional background includes logistics as well as ecommerce, which gives me practical experience with the operational side of online retail including suppliers, fulfilment, shipping and customer expectations.

Why that matters for ecommerce consulting

A Shopify store is not just a website. Advertising, search visibility, product data, margins, fulfilment, customer trust, merchandising and the checkout experience all affect how the business performs.

ShopBuild therefore looks at the wider ecommerce system rather than treating design, SEO or advertising as completely separate problems.

View Jose Garcia on LinkedIn
The ShopBuild approach

Understand what is wrong before paying to fix it.

Many ecommerce businesses keep spending on advertising, apps, developers or agencies without first identifying the underlying problem. ShopBuild starts by understanding what is happening and where the highest-priority opportunities are.

  • Hands-on experience running Shopify stores
  • Commercial thinking beyond website appearance
  • Advice across store structure, SEO and advertising
  • Consideration of conversion and customer journey
  • Clear priorities instead of endless recommendations
  • Implementation available when it makes sense
  • No unrealistic sales or revenue guarantees
Selected ecommerce projects

Experience built across real ecommerce businesses.

ShopBuild's approach is informed by ecommerce work across different products, customer types, suppliers, advertising challenges and operational models.

View all ShopBuild projects

Experience and education

Commercial experience supported by business and marketing education.

ShopBuild combines practical ecommerce operation with formal study in business, marketing and digital commerce.

Bachelor of Business

A formal business foundation across commercial decision-making, strategy, marketing and operations.

MBA in Marketing

Currently completing an MBA in Marketing at the Australian Institute of Business with a focus on strategic marketing and business growth.

Google Digital Marketing & Ecommerce

Completed Google's Digital Marketing and Ecommerce Certificate, covering search, paid advertising, analytics, ecommerce and customer acquisition.

Shopify store ownership

Direct experience working with products, suppliers, advertising budgets, fulfilment, customer service and store optimisation.

Logistics experience

Practical knowledge of supplier coordination, shipping, fulfilment and operational pressure behind ecommerce businesses.

Multi-channel ecommerce

Experience across Shopify, Google Ads, Meta Ads, Merchant Center, Klaviyo, SEO, product data and ecommerce content.

Ecommerce services

Where ShopBuild can help.

Depending on the problem, support may involve strategy, review, implementation or ongoing ecommerce advisory.

Shopify Store Audits

Review store structure, homepage, product pages, collections, navigation, customer journey, trust and conversion issues.

Learn about Shopify store audits

Google Ads

Campaign structure, Search and Shopping, landing pages, conversion tracking, Merchant Center and wasted advertising spend.

Discuss Google Ads support

Ecommerce SEO

Collections, product content, site structure, internal linking, metadata and improving how search engines understand the store.

Read the ecommerce SEO guide

Meta Ads

Campaign direction, creative, conversion tracking, audiences and landing-page alignment for ecommerce advertising.

Discuss Meta Ads support

Ecommerce Implementation

Hands-on Shopify updates, content changes, SEO improvements, campaign setup and other agreed implementation work.

Discuss your ecommerce project

Ongoing Advisory

Continued strategic support for businesses needing help prioritising campaigns, store improvements and ecommerce growth activity.

Ask about ongoing support
How ShopBuild works

Start with the problem, then choose the right level of support.

You do not need to know whether you need an audit, advertising review or implementation project before contacting ShopBuild.

Book the Fit Check

Start with a free 15-minute call and explain your current ecommerce situation.

Identify the problem

We determine which areas need closer attention and whether a deeper paid review is appropriate.

Receive clear direction

The recommended next step may be an ecommerce audit, ads review, roadmap or another specific scope.

Implement when needed

If you want ShopBuild to carry out the work, implementation can be scoped and quoted separately.

Start with a conversation

Book a free 15-minute Ecommerce Fit Check.

Tell us about your Shopify store, ecommerce business, SEO, advertising or conversion challenge and we will discuss the most sensible next step.

View Free Fit Check
About ShopBuild FAQs

What to know before working with ShopBuild.

Is ShopBuild an ecommerce agency?

ShopBuild is a founder-led ecommerce consultancy and implementation service, run by Jose Garcia in Melbourne. Clients get direct advice on Shopify, digital marketing and store operations, with hands-on implementation available when the work is a fit.

Who will I work with?

You work directly with Jose Garcia for the initial Ecommerce Fit Check and ecommerce consulting. If a project needs specialist development beyond ShopBuild’s work, that requirement is identified before the project is scoped.

Does ShopBuild only work with Shopify?

Shopify is the main platform for ShopBuild’s store consulting and implementation. The work can also cover connected tools such as Google Ads, Meta Ads, Google Merchant Center, Klaviyo and analytics when they affect an ecommerce business.

Can ShopBuild manage Google Ads?

Yes. ShopBuild supports ecommerce Google Ads and local service campaigns through account reviews, Search and Shopping setup, Performance Max, conversion tracking and landing-page recommendations. The right service depends on the account and the business goal.

Does ShopBuild provide SEO services?

Yes. Ecommerce SEO support focuses on the pages shoppers use to find products: collection pages, product pages and useful supporting content. It can also address metadata, internal links and Shopify site structure.

Do I have to pay for a full project before speaking with ShopBuild?

No. Start with a free 15-minute Ecommerce Fit Check. Paid consulting, audits or implementation are discussed only if they suit the problem, with the fee explained before you decide.

Can ShopBuild implement the recommended changes?

Yes. After a review, ShopBuild can quote for practical changes such as updating Shopify navigation, improving product and collection content, configuring store features or applying agreed SEO recommendations.

Does ShopBuild work with businesses across Australia?

Yes. Although Jose is based in Melbourne, ShopBuild serves Australian businesses remotely. Shopify reviews, marketing discussions and implementation planning can be handled online.

Clear ecommerce direction

Need a practical second opinion on your ecommerce business?

Start with a free 15-minute Ecommerce Fit Check and discuss your Shopify store, SEO, Google Ads, Meta Ads or ecommerce challenge before deciding what to spend money on next.

Book Your Free Fit Check Read ShopBuild FAQs