ShopBuild was created by Jose Garcia to help ecommerce founders understand what is working, what is not working and what needs to be fixed across their Shopify store, SEO, ads, content and customer journey.
The goal is not to sell you a cheap store build. The goal is to review your setup properly, give clear action items and quote implementation only if you want ShopBuild to action the work.
I am an ecommerce operator, Shopify store owner, consultant and digital marketer with practical experience building, managing and improving multiple online stores across different industries.
I do not approach ecommerce from theory only. I own and operate Shopify stores myself, which means I understand the real challenges behind product pages, collections, SEO, paid ads, customer trust, shipping expectations, suppliers, fulfilment, promotions, customer service and day-to-day store management.
My ecommerce work includes projects and stores such as The Gift Company, OZMedskin, Ozmedica, The Perfume Company, CameraHUB and The Pet Goods Co. These projects span gifting, skincare, fragrance, pet accessories, camera gear and creator products.
I hold a Bachelor of Business and I am currently completing my MBA in Marketing at the Australian Institute of Business. I have also completed Google’s Digital Marketing and Ecommerce Certificate, which supports my practical experience across SEO, paid ads, ecommerce strategy, analytics and customer acquisition.
My background also includes years of experience in logistics, which gives me a practical understanding of shipping, fulfilment, supplier coordination and operational pressure. This matters because a successful ecommerce store is not only about design or ads. It needs to be structured properly from the backend to the customer experience.
I believe in clear audits, honest feedback and actionable recommendations. During a consultation, I review the real setup of your store, identify the issues and explain what should be prioritised.
If you want the recommended work actioned after the audit, ShopBuild can provide a separate implementation quote based on the scope required. This may include Shopify updates, SEO improvements, content changes, product page fixes, ads setup, tracking support or coordination with trusted technical providers.
The goal is simple: give you clarity before you spend more money on apps, ads, agencies, developers or website changes.
View my LinkedIn profileThe free fit check is designed to understand your current ecommerce situation and recommend the best next step. It is not a full audit. It is a short qualification call to decide whether you need a paid ecommerce audit, ads review, launch roadmap or implementation quote.
ShopBuild is shaped by real ecommerce work across skincare, fragrance, gifting, pet accessories, camera gear and creator products. These projects give me practical insight into what online stores need beyond a good-looking homepage.
Gifting & fragrance
Luxury gifting, home fragrance, candles, diffusers, body care and fragrance retail. Work across Shopify, product structure, SEO, email marketing, promotions, content and ecommerce operations.
Skincare ecommerce
Premium skincare ecommerce with a focus on medical-grade skincare, product education, promotional campaigns, brand positioning, SEO, email and customer trust.
Advanced skincare
Retail ecommerce project focused on skincare, product structure, promotional strategy, website content, customer journey and online store positioning.
Perfume retail
Fragrance ecommerce project covering product catalogue development, SEO-focused product content, collection structure, pricing, merchandising and brand presentation.
Camera gear
Camera accessories and creator gear ecommerce project covering Shopify setup, product content, supplier catalogue structure, Google Merchant Center readiness and paid ads foundations.
Pet goods
Pet accessories ecommerce concept focused on brand positioning, product direction, Shopify planning, category structure and launch preparation.
ShopBuild combines formal business and marketing education with the practical experience of owning and operating ecommerce stores.
A business foundation across strategy, operations, marketing and commercial decision-making.
Currently completing an MBA in Marketing at the Australian Institute of Business, with a focus on strategic marketing and business growth.
Completed Google’s Digital Marketing and Ecommerce Certificate, supporting practical knowledge across SEO, paid ads, analytics, content and customer acquisition.
Owns and operates Shopify stores, giving ShopBuild practical experience with real products, customers, suppliers, campaigns and operational pressure.
Years of logistics experience help inform advice around shipping, fulfilment, supplier coordination, delivery expectations and ecommerce operations.
Experience across product content, collection structure, SEO, email campaigns, ads, Google Merchant Center, promotions and store management.
ShopBuild is designed for store owners who need more than a generic consultation. The goal is to review the real setup, identify the issues and give you a clear plan.
Review your Shopify structure, homepage, product pages, collections, navigation, customer journey, trust signals and conversion issues.
Identify opportunities across titles, meta descriptions, product copy, collection content, internal links, blog strategy and search visibility.
Review ad structure, landing pages, Google Merchant Center readiness, campaign direction, tracking setup and where ad spend may be wasted.
Help you understand product structure, supplier considerations, shipping expectations, margins, store trust and how to avoid a generic-looking store.
After the audit, ShopBuild can provide a separate quote to action the recommended fixes if you want support with the work.
For businesses that need continued ecommerce guidance, campaign planning, store improvements and practical support by agreement.
Many ecommerce owners spend money on ads, apps, agencies or developers before they understand what is actually wrong. ShopBuild helps you get clear first.
Start with the free 15-minute ecommerce fit check to confirm your current stage and recommended next step.
If a paid audit is the next step, we review your Shopify store, structure, content, SEO, ads, customer journey and marketing setup.
You receive clear recommendations on what to fix, what to prioritise and what may require technical support.
If you want ShopBuild to action the plan, implementation support can be quoted separately based on the scope.
ShopBuild is for founders who want a practical second opinion, a real audit and clear direction. No hype, no unrealistic promises and no pressure to commit to a full build before understanding what your store actually needs.
Book a free fit check and get practical direction on whether your next step should be a paid ecommerce audit, ads review, launch roadmap or implementation quote.